AI, the future of merchandising

In recent years, Artificial Intelligence (AI) has advanced dramatically, especially within the merchandising and customisation industry. Today’s merchandising teams simply can’t keep up with the speed of omnichannel consumers and competitors using the old methods, so the addition of AI is necessary for growth!

However, what is AI and why is it necessary to ensure growth within your merchandising business?

The concept of artificial intelligence has been knocking around since the 1950’s, although it has only been in recent years that it has truly developed and become a utilised tool.

Artificial intelligence combines the latest powerful software with the top of the range hardware to transform everyday tasks within industries from healthcare to merchandising! AI is an aspect of computer science that codes intelligent machines to work and react like humans, the machines gather information as they work, becoming smarter the more they’re utilized; similar to the human brain!

As a notion, AI refers to hardware being able to essentially ‘think for itself’ and make decisions based on the data it’s being fed. Although, how does this benefit your merchandising company?

There are tons of positives your product customization company can obtain from AI and machine learning! Product design solutions, like #TeamBricks ‘The Brick Factory,’ use artificial intelligence to automate your business and make the whole designing process fast and simple to use. The Brick Factory can handle multiple production units which improves your factories efficiency and reduces the need for human intervention. The cloud portal can be managed from one simple and secure control centre; you can utilise printing methods from design to garment (DTG) to Sublimation to even embroidery!

Incorporating AI-based technologies into your printing devices and processes removes the need for the same amount of human intervention, allowing you to take your business to the next level by focusing on more important issues within your company. 

However, this is just the beginning for both Brick and Artificial Intelligence! AI technology expands and sophisticates daily, changing the way we live and work.  By 2030, according to a recent McKinsey Global Institute forecast, AI will boost the global economy by creating additional economic activity worth around £10 trillion.

Don’t let your merchandising company get left behind, get in contact with our team @ 01257 444492 or info@brickweb.co.uk to enquire about our cloud portal for merchandising producers like you!