App, App and Away! - The Massive Growth of Mobile Applications

Everyone is well aware of the massive and continuing rise in the use of mobile phones and tablets to access the internet - the chances are high that you are reading this news story from a mobile device right now. In fact, this year was the first time that mobile users exceeded desktop users in number. As the number of users increases, the mobile website continues to evolve, with one of the most significant developments being the rise in the use of applications (apps).

Figures released by Morgan Stanley research show that the global number of mobile internet users rose from around 1.5bn in 2013 to 1.8bn in 2014. During the same time period, the number of desktop users increased much less sharply, from 1.6bn to 1.7bn. By extrapolating on the most recent growth figures, it can be predicted that mobile web users will vastly outnumber those accessing the internet from a desktop.

With this increase, the use of mobile apps has also grown incredibly quickly. The same study shows that, in 2013, mobile web users spent around 80% of their online time using mobile apps, a figure that had increased to 86% just a year later. In light of these figures it is clear that, for m-commerce businesses, using a creative mobile application to represent them online should be given serious consideration.

The Brick technology web development company offer smart, practical and contemporary mobile applications designed to show your business in its very best light. Our creative and programming teams work in seamless harmony to design, build and implement your unique and bespoke mobile application, which will integrate perfectly with all major devices and platforms such as Android, Windows Mobile, Blackberry, JAVA, Symbian and iPhone.