Web Development: In Search of Merch!

Multi-channel technology allows businesses and individuals to connect with their respective audiences in more numerous ways than ever before. Much of this communication takes place online and, in the face of such a massive amount of online content, some people are returning to one of the oldest methods in the book: merchandising.

Selling or giving away branded merchandise (hereafter referred to by the common abbreviation 'merch'), is an extremely-effective way to enhance the visibility and reputation of your brand, whatever that might be. All of the most famous and successful YouTubers provide a range of branded goods, from t-shirts and baseball caps to more quirky items such as mouse mats, mugs and even pet accessories.

It is difficult to know in advance which pieces of merch are going to be the most successful and so, in the past, inventory has been a problem. Many merchandisers have found that they quickly run out of the most popular items resulting in delayed delivery and a negative impact on the brand: conversely, those same merchandisers may find that they have far too many of a less-popular item. The solution is print-on-demand.

Print-on-demand companies do just what it says on the tin: they manufacture bespoke products as and when those products are ordered. This allows the seller freedom from worrying about inventory issues and also permits them to offer a much wider range of branded products to their customers.

If you want to find out more about the comprehensive support and services offered by brick to companies involved with print-on-demand, drop shipping and other related business types, check out our website and get in touch with the team today.